Social Media Marketing

Still coughing for England, my first session of the day was Dave Evans from Digital Voodoo Inc, author of: Social Media Marketing: An Hour a Day, running through the main points in his book. The book is aimed at traditional marketers with the premise of there’s nothing wrong with marketers participating in the social web but if they go about it in the wrong way they’ll alienate their potential audience.

Low Hanging Fruit
•    Look for the little things that matter to your customers
•    These are the things they’ll talk about

e.g. He gave an example of a book shop that was following their customers on Twitter, on lady had been stood up on a date and they sent her flowers!

The new organisation means that operations and marketing overlap and have to work to support each other.

Social media is the perfect tool to get to know your audience. Ignore this at your peril.

The are plenty of tools out there for measuring success -he mentioned a load. Couldn’t keep up.

He mentioned the Skittles campaign where they’ve taken unfiltered chatter on the social web about Skittles and published it.

“Perhaps I should explain where I’m coming from. I had (and still have) a dream that the web could be less of a television channel and more of an interactive sea of shared knowledge. I imagine it immersing us as a warm, friendly environment made of the things we and our friends have seen, heard, believe or have figured out. I would like it to bring our friends and colleagues closer, in that by working on this knowledge together we can come to better understandings.” – Tim Berners Lee, 1995

He recommended we read an article from The Atlantic from 1945, ‘As we may think’

A quick fire presentation, hard to keep up if you’re taken notes. I’m going to buy the book.

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