Designing for the Social Web

I wrote a blog post back in March on a excellent panel session at I attended at SXSW 2008 on designing social networking sites, entitled Social Design Strategies. One of the panelists, Joshua Porter, has just published book on the subject: Designing for the Social Web. I can’t recommend it highly enough. It’s concise, to the point and covers more than just social networking design. For example, there’s some excellent stuff on how to design a good sign-up process and how to respond to customers on service failures. Joshua details a hierachy covering different levels of customer engagement and how to move them up the value chain. All in all brilliant.


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